Building your brand is all about telling your stories
Most iconic brands use the power of storytelling of their brands to build connections and trust with their audiences. Their stories can be varied, they can start with why they decided to enter this industry, or how they turned a passion project into a business. These narratives are wrapped together into a brand story.
Imagine that you are going to launch a perfume brand. Your fragrance brand has a signature scent that lasts for hours. Your fragrance also eliminates the foul smell that is caused by excessive sweat and turns it into an engaging scent. Now, your biggest task is how you can convince people to wear your perfume. Then, what will you do?
In this fast-paced era, so many brands out there have to find ways to survive. Businesses need to connect with audiences and engage them on a much deeper level than seen before. Here is the good thing about storytelling.
Now we knew that storytelling can help your brands, now how to start?
For example, look at the picture above that relates to what your customers need. You can start to write a story based on the condition that happened. When there are too many people on the bus and your stinky smell body radiates all the way to the passengers, it will make people uncomfortable even worst they will be mad.
Tell your potential customers that you know their problems and have solutions to solve and make them better. This emotional reaction will make you closer to your customers, and you will attract more customers for sure.
More to the point, here is how storytelling builds your brand.
1. Add personality. Be authentic!
Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage. Boring stories won’t attract and retain readers, but stories brimming with personality can.
Susan Gunelius
It’s a crowded marketplace out there and there are thousands of content that are created every day. Good quality product or service it’s not enough, you need to know how to talk about it in a way that differentiates you from the crowd. That’s why you need to add your brand personality to your stories so that can make your brand unique from other brands then your brand can be remembered.
2. Understand Your Customers Needs
Your customers' need is everything you need to know first if you want to create good storytelling for your brand. The story should be told so that the brand is the exact solution to helping the customer. On the other hand, it is also building the brand.
3. Communicate Your Values
Communicating your brand values is a good chance to create bond between the customers and the business. This is important where there is constant bidding in the mind of your customers against your competitors. In simple words, brand value is the replacement value of a brand over another.
